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The electronic cigarette does not come on and does not blow. Most models are composed of spare parts (batteries, clearomizers, drip tips and heating heads) these elements can be replaced as they weaken or reach their end of life. We recover and recycle used batteries deposited in our network of stores. A single cigarette butt can pollute up to 500 liters of water.

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Four Indicators To Boost Your Vape Shop In 2018

Are you the manager of an electronic cigarette shop? Measuring, monitoring and analyzing your indicators are factors of success. In this article, we propose the four signs to follow in 2018.

What Is A Performance Indicator?

The measures that generate the are critical data for an activity, also called KPI(Keyword Performance Indicator).

To correct mistakes and increase development, they are real tools to help the decision-making of the leader.

Any activity reveals indicators; it is up to you to select them about your business. The fewer they are, the more you can correct crucial mistakes.

As an e-cigarette store manager, we recommend you to find out which ones facilitate the realization of your strategic issues.

Turnover

This is the leading indicator of an e-cigarette shop, like any business. It represents the volume of sales made that helps determine the level of activity in a given period. This may seem obvious to you, but you have to focus on evaluating and analyzing it continuously.

The Four Indicators Of An Electronic Cigarette Shop

Which symbols make the success of an electronic cigarette shop? The most relevant is the turnover, the average basket, the customer acquisition rate and the traffic.

Anticipate Specific

In practice, if you analyze your sales (turnover), compare it to that of the previous year to understand why there are peaks. Is it linked to seasonality? At a particular event? The causes that you identify allow you to anticipate specific items such as stocks or cash, for example.

The average basket

This is the amount spent by a customer at a point of sale or an online store. In our exchanges with different managers, we notice that the average basket differs according to the location, the quality of the seller, the seasonality…

It allows knowing better the evolution of the turnover in parallel with the rate of frequentation.

Customer acquisition rate

This rate represents the percentage of new customers out of the total number of customers in a given period. An important point that allows you to stay dynamic and participate in the development of your CA

We recommend that you measure customer acquisition rates every month to help you find great ways to attract and retain new customers. We will see it in future articles.

Traffic

This is the flow of attendance of a physical shop or online. In point of sale, you probably have boxes to calculate the number of visitors. This allows you to calculate the conversion rate:  out of 100 visits, how many customers did I get?

In the Vape, if you sell good products and give good advice, you help people stop smoking, of course, but how much do you have? 

The Advantages of Electronic Cigarette

Your health

No absorption of 4000 toxic substances (tar, carbon monoxide, acetone, ammonia, etc. …) present in tobacco and known to be carcinogenic.

You will gain life expectancy and improve your daily shape (breath, skin, taste, smell, etc. …).

After one week without tobacco, you do not cough anymore, after two months your voice clears, the skin also, after six months, your health improves significantly. One year later, the risks of cardiovascular accidents are halved. From 2 to 10 years old, the probability of cancer and infarction is reduced by 50% and life expectancy increases. After ten years, you will find the status of a non-smoker.

Allows a Gradual Transition

The electronic cigarette is a real alternative to tobacco. You keep the gesture, the pleasure and the nicotine without the inconveniences of the classic smoke, there is no combustion. You can, if you wish, gradually reduce the dosage of nicotine.

According to Dr. Bertrand Dautzenberg, president of the French Office of Tobacco, he believes about the electronic cigarette:

“For smokers, the risk reduction is considerable,” “Potentially carcinogenic compounds exist but at an infinitesimal dose, no more only in a cup of coffee.”

Easier than some other methods

Indeed, you do not change your habits; you continue to vote (instead of smoking). You keep the gestures and the visual pleasure of the steam. The success rate of nicotine patches and other substitutes is 10%, we go to more than 40% of smokers who have completely stopped smoking by switching to the electronic cigarette. Source = “Red Star Vapor

Your entourage

Reduced risks for your health, those of your family, children, spouses, friends and colleagues (no passive smoking), you can vape inside without endangering the health of your loved ones, nor generate any inconvenience. The electronic cigarette emits hardly any odor, and as for steam, it disappears in 7 seconds, unlike the stagnant tobacco smoke.

Savings

  • A 10 ml bottle of liquid is about the equivalent of 100-120 cigarettes. If you smoke today 20 cigarettes a day and the price of your package is 6.70 euros, you spend 201 euros/month or 2412 euros/year.
  • With the electronic cigarette your expenses would be:
  • The price of your starting pack (from 23.90 euros at SMOK’air Store).
  • Consumables (atomizers, clearomizers) that will need to be replaced regularly.
  • The price of liquids (about 20 euros/month).
  • Your expense will be divided by a minimum of 6, representing an annual savings of approximately € 2,150.00.

The Practical Side

No need for an ashtray, no more smells of raw tobacco at home, on your clothes and hair, in your car or when you talk. Less bulky than a pack of cigarette, no need to look for your lighter. No need to empty the ashtrays; look for a place to crush his butt. Do not go out on the terrace or in the garden during the TV ad … You are no longer obliged for example in the restaurant to abandon your friends to smoke! On the other hand, you can continue to take your break with your friends and fellow smokers without frustration; and why not convince them to switch to the electronic cigarette!!

In short, in addition to your well-being, you will not bother anyone.

The aesthetic side

No yellowing, no teeth, no fingers, no fingernails !! It does not damage the skin. It does not leave any smell on your clothes. No bad breath.

The call of the 120 doctors for the Electronic Cigarette

One hundred and twenty health professionals, including doctors, pulmonologists, tobacco specialists, addictologists, and oncologists, launched on Wednesday, October 28, 2015, in France, a “call for cheap vape juice.”

“Smoking is the leading cause of preventable death in France and Europe” write the signatories of the call who declare to subscribe “to the conclusions” of a report of Public Health England, agency dependent on the British Ministry of Health, published in last August, “according to which vaping is 95% less harmful than smoking.” “Based on this observation and that of its near-harmlessness for smokers and non-smokers, this report recommends the promotion of the electronic cigarette to the general public and the medical profession to develop the use of it,” stresses the call. “This e-cigarette risk reduction strategy, combined with a policy of high tobacco prices, is succeeding in the United Kingdom, where the adult smoking population is falling below 18%” In France,